Why Should You Get Your Business Listed on Google?
Let’s face it: when people look for a product or service, they turn to Google. By listing your business, you’re making it easier for potential customers to find you, see your hours, read reviews, and get directions—all in one place. Plus, it’s totally free!
A Google Business Profile (formerly Google My Business) can:
Boost your visibility on Google Search and Maps.
Let customers know you’re legit.
Help you manage online reviews and build trust.
Ready to get started? Let’s dive in.
Step 1: Create or Log In to Your Google Account
You’ll need a Google account to set up your business profile. If you already have a personal Gmail, you can use that. Want to keep things professional? Create a new Google account specifically for your business.
Go to Google Account.
Sign in or click "Create account."
Choose “For my business” if creating a new account.
Step 2: Go to Google Business Profile
Now it’s time to head over to the Google Business Profile manager:
Go to Google Business Profile.
Click on “Manage now” to start the setup process.
Step 3: Enter Your Business Details
This is where you’ll tell Google who you are and what you’re all about.
Key Info to Include:
Business Name: Use the official name of your business.
Business Category: Choose the category that best fits what you offer (e.g., “Coffee Shop,” “Plumbing Service,” etc.).
Location: Enter your physical address if you have a storefront. If you work remotely or offer services at customers’ locations, select “I deliver goods and services to my customers” and skip adding an address.
Contact Info: Add your phone number and website (if you have one).
Pro tip: Keep everything consistent with what’s on your website and social media accounts. Google loves consistency.
Step 4: Verify Your Business
Google wants to make sure your business is real. To verify your profile, they’ll send a code to your business address or phone number.
How to Verify:
Choose your verification method (postcard, phone, or email).
Follow the instructions and enter the verification code.
This step can take a few days if you’re waiting on a postcard, so be patient!
Step 5: Optimize Your Profile
Congrats! Once verified, your business is officially on Google. But wait—we’re not done yet. To really stand out, you need to optimize your profile.
What to Add:
Business Hours: Keep them updated for holidays or changes.
Photos: Upload high-quality pictures of your storefront, products, or services.
Business Description: Write a clear, engaging description that includes keywords your customers might search for.
Products & Services: Showcase what you offer.
FAQs: Add answers to common questions customers ask.
Pro tip: Post regular updates, promotions, or events on your profile to keep it fresh and engaging.
Step 6: Encourage Customer Reviews
Reviews are gold when it comes to attracting new customers. Don’t be shy—ask your happy customers to leave you a review on Google.
How to Get Reviews:
Send a direct link to your Google profile.
Ask in person after a successful service or sale.
Offer incentives like a discount or freebie for leaving feedback (just make sure it’s ethical and within Google’s guidelines).
Respond to every review—whether it’s glowing or not-so-great. It shows you care about your customers.
Step 7: Monitor and Update Regularly
Once your profile is live, it’s not a “set it and forget it” deal. Keep your info current and respond to customer inquiries through the Google Business Profile dashboard.
Regular Maintenance Tips:
Update hours during holidays.
Post about new products or services.
Monitor analytics to see how customers find you and what they’re clicking on.
Final Thoughts
Getting your business listed on Google might take a little effort upfront, but the payoff is huge. With just a few simple steps, you’re putting your business on the map (literally) and opening the door to new customers.
So what are you waiting for? Go get your business listed today and start showing up where it matters most—on Google!
Need help along the way? Reach out, and I’d be happy to guide you further. Visit HBG Digital Design for expert assistance with your Google Business Profile and more! You’ve got this!
Comments